I slapped my first solo ad buy on my dad’s credit card. It was my first step into the world of email marketing and paid ads. I promised to pay it off with the money I made, but he and I both knew I couldn’t guarantee that. He agreed anyway, because he loves me.
The solo bombed. I didn’t make a sale.
Since now I had skin in the game, I tinkered with my sales copy and convinced my dad to buy another solo for me.