Solo Ads

Why an average solo ad conversion rate doesn’t exist

Conversion Rate

One of the most annoying questions that I get as a traffic provider is “What’s the average conversion rate for <insert offer here>?”

People think I’m supposed to know this stuff.

But worse, they believe there is such a thing as an average conversion rate.

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Why most people don’t break even with solo ads

Break Even

There’s two schools of thought when it comes to buying solo ads.

#1 – Get a good sales funnel and expect to make some of your money back quickly using a low ticket front end offer, while banking on getting the rest over the long haul through your email follow up sequence.

#2 -If you’re not making all of your advertising dollars back immediately, don’t waste your time tweaking, because you’ve been sold bad traffic.

I agree with neither.

Both schools of thought are dead wrong.

Truth is…

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